Loading, please wait...

analyst - market research

Title posted on CareerBeacon - Sr. Analyst, Customer Insights

Posted on June 06, 2025 by Employer details Home Depot

Job details

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Overview:Working with the Senior Manager of Customer Insights on a small but resourceful team, the Senior Analyst will contribute to delivering fact-based customer insights that facilitate accurate, strategic, and tactical decisions across The Home Depot Canada. They will partner with the business to understand key challenges and opportunities, and have the capability to analyze data, reveal trends and patterns, and translate these into insights that create an in-depth understanding of our customer's needs, preferences, and expectations.Key Responsibilities: Host meetings with cross-functional leaders to better understand The Home Depot's products, customer segments, competitors, and the broader industry to support all custom research needs.Collaborate with key business partners across the organization including Strategy, Marketing, and Merchandising to drive evidence-based and strategic decision making.Collect, analyze, and synthesize market research data from various sources; including surveys, focus groups, in-depth interviews, in-store shop-alongs, industry reports, and other secondary research, creating actionable insights and key recommendations for internal stakeholder teams.Draft surveys and create PPT reports from data tables.Consolidate multiple research sources into one report for a more holistic story.Present project-related findings and more generalized learning to cross-functional teams, of various audience sizes.Assist in building a robust set of qualitative and quantitative tools that facilitate tracking, segmentation, category expertise, customer acquisition, satisfaction, and loyalty.Build strong relationships with external vendor partners to deliver best-in-class primary research.Execute qualitative interviewing, on occasion.Manage the day-to-day insights budget (requesting POs, processing invoices).Onboard new research vendors when relevant.Document standards of practice for the Customer Insights team.Mentor summer interns (when hired).Competencies:Strong analytical skills with an ability to generate insights and derive strategic implications. Ability to effectively communicate complex data and insights for different audiences; in both written and oral format.Skills:Understanding of research methodologies (choice-based modeling, usage and attitude, segmentation, brand/market/advertising tracking, concept testing, customer satisfaction)Experience working with both primary and secondary data sourcesStrong project management skills; ability to juggle multiple projects effectively.Strong relationship management skills.Strong attention to detail.Strong sense of ownership and drive for results.Strong initiative and ability to work independently.Entrepreneurial, curious, and resourceful.Proficient in MS Office (specifically Excel for analysis and PowerPoint for reporting).Direct Manager/Direct Reports:Reports to Senior Manager of Customer InsightsTravel Requirements:Minimal travel requiredPhysical Requirements:Standard office environmentHybrid Work:This position currently offers a hybrid work schedule. The current in-office requirement is 3 days/week.Job Categorization:Customer InsightsMinimum Education:Post-Secondary degree in Business and/or a related fieldMinimum Years of Work Experience:~5 years of analytical or market research experience, preferably in a retail environmentSome supplier-side market research experience preferredMinimum Leadership Experience:Experience mentoring summer interns (when hired)Certifications:None specifiedOther Requirements/Assets:Internal Candidates: Must fulfill minimum time-in-position (1 year) and performance management code requirements (M+, Meets Expectations and Consistently Demonstrates)