Loading, please wait...

manager, marketing

Title posted on indeed.com - Marketing Manager

Posted on May 20, 2025 by Employer details Southland Trailers, Lethbridge

Job details

*Join Our Team at Southland Trailers!* Founded 45 years ago, Southland Trailers has grown from a small operation to one of Canada?s largest trailer manufacturers, with over 500 team members. Our approach is simple: people first, processes second, and products third. This philosophy drives everything we do and is the foundation of our success. At Southland Trailers, we are committed to hard work, open communication, a positive attitude, calculated risk-taking, continuous improvements, and leading with humility and respect for every individual. We understand that these values set us apart from the competition and allow us to build trailers that meet the evolving needs of our customers. With a commitment to LEAN manufacturing and cutting-edge technology, we deliver high-quality, reliable trailers. Our close-knit, collaborative environment empowers our team to innovate and continuously improve. If you're looking for a place where you can make a real impact and grow with a company that values its people, Southland Trailers is the place for you! *About the Role* Are you an experienced marketing professional with a passion for strategy, creativity, and driving results? Southland Trailers is looking for a *Marketing Manager* who?s ready to lead, innovate, and make an impact. If you thrive in a fast-paced environment, love collaborating with diverse teams, and have a knack for creating successful campaigns, we want to hear from you! *What You?ll Do* * Create and execute winning marketing strategies across digital, advertising, communications, and creative teams to drive results and engage our audience * Manage marketing budgets with precision, ensuring resources are used effectively and efficiently * Lead exciting marketing campaigns including email, social media, and event marketing that inspire and engage * Be the mastermind behind internal and external events, working cross-functionally with other departments to make sure every event aligns with our company?s goals * Oversee content creation, ensuring our brand voice is consistent and resonates across all channels * Collaborate with sales, product teams, and other departments to develop targeted marketing materials and promotions that drive growth * Stay ahead of the competition by analyzing market trends, consumer behavior, and competitor activity to spot new opportunities * Monitor, report, and optimize campaign performance, using data insights to refine strategies for maximum impact * Build strong relationships with external vendors and partners, ensuring smooth execution of marketing initiatives * Be the driving force behind product launches and events, working cross-functionally to increase brand awareness and engage customers * Own internal and external communications, ensuring cohesive and timely messaging that strengthens the brand * Help grow the marketing team by assisting in recruitment and training of team members *What We?re Looking For* * Bachelor?s degree in Marketing, Communications, or a related field * 3-5 years of experience in a marketing leadership role, with a proven track record of creating and executing successful strategies * Strong understanding of digital marketing, social media, and content creation?you know how to make an impact online * Experience in event coordination and management?both internal and external * Excellent communication skills, both written and verbal, with a creative flair for copywriting that captures attention * Organizational skills to juggle multiple projects, manage deadlines, and stay ahead of the curve * Data-driven mindset, with strong analytical skills to assess and improve campaign effectiveness * Proficiency with marketing tools and platforms like Google Analytics, SEO, PPC, and email marketing platforms * Experience leading and mentoring a team, inspiring them to be their best * Ability to thrive in a fast-paced, collaborative environment where no two days are the same! *Why You?ll Love Working Here?* * *Competitive