marketing manager Verified

Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Direct the marketing strategies of establishments
• Establish distribution networks for products and services
• Develop promotional materials
• Hire, train, direct and motivate staff
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Act as spokesperson for an organization
• Assist in the preparation of brochures, reports, newsletters and other material
• Maintain and manage digital database

Experience and specialization

Computer and technology knowledge

• Adobe Suite
• MS Office

Additional information

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner
• Accountability